At this stage you should have ample amount of data to make this a profitable campaign.

Mind you, many campaigns don't make it to this stage but often, with enough data you can increase the chances of getting here.

The Right Mind Set

I'd also like to point out that many beginners, (I included), set affiliate/campaign goals as reaching a point of $x amount consistently a day. There is no such thing in affiliate marketing. You can have days where your campaign brings in $300 profit, other days it brings in $50, without you even touching anything. There's just way too many variables in this industry.

What I now aim for reaching record days. For a campaign that I have hit $300 profit, it's safe for me to assume that on average this will bring me $150/day including the best and worst days. This doesn't mean I'll see $150 days everyday but it means after averaging out my profit over a certain period of time I get $150 or so a day.

Campaign Set-Up

Anyway, back to our lesson, we're now at a point where you have a good amount of consistently converting URLs. This can be as low as 1 or 2 but as long as their consistent we're doing good. It also helps to have high traffic URLs. I used to just choose heaps of URLs when testing campaigns not taking note of the traffic volume visiting these. Now days I make sure the URLs I choose are high traffic.

At this stage you need to set up your campaigns within your traffic sources so their easily manageable. example,

If I have two converting URLs, example.com & example2.com, for an offer in the US I set up my campaigns as follows,

OFFERX_US_Winning _R1:  (This is where I bid FIRST POSITION on all consistently converting URLs)

OFFERX_US_Winning_R2: (This is where I bid SECOND POSITION on all consistently converting URLs)

OFFERX_US_exampleV: (This is where I bid on all variations on example.com)

OFFERX_US_example2V: (This is where I bid on all variations on example2.com)

OFFERX_US_Test: This is where I test target/URL ideas util I either decide to stop or they end up winners in which case I'll set them up as above.

Testing Landing Pages

When I learned this part I double my revenue and made my first profitable affiliate campaign. You need to understand the importance of 'split-testing' landing pages, meaning testing more than one landing pages at the same time, collecting data and scrapping the poor performer.

You don't need anything extravagant, till this day I still use the 'screenshot method' which is basically to take a print screen of the offer page, and edit it a little to include only the most enticing parts. Over time I split-test the header, the buttons, the button colors, arrows, pictures, etc, etc.

Make sure you learn how to do this. I've explained it as best as I can here using Prosper202, but if you need more help just ask the affplaybook guys.

Expanding to Different Traffic Sources

Once you have a profitable campaign and you've done enough testing to know which Landing Page converts well, it's time to expand to other traffic sources. The main ones I use are LeadImpact, TrafficVance & 50OnRed. They ALL are pretty awesome and have bought me a decent amount of conversions each. I've been told there are plenty more traffic sources out there but at this stage these are all I've found worth mentioning.

There's not much to say here other than, make sure you've set up your tracking so you can see which traffic source is bringing in more/less conversions. This kind of data will also allow you to analyze the demographic of certain traffic sources too as some may convert much better than others on particular offers!

Note: You can't use the variation trick with converting URLs on all PPV Traffic Sources. You can do this in TrafficVance and LI but 50OnRed only generates pops for the root URL, meaning if you have URLs such as example.com & example.com/help, It will pop for example.com and you'll simply bid against yourself by selecting both these URLs at once.

On to the next part,

Part 7: Affiliate Marketing as a Career

 

Written by Mateen