Revenue: ~ $7,000
Profit: ~ $5,000
Traffic Source: Google Adwords
Difficulty Level: Easy
The Idea
Those that have been monitoring teespring.com/discover for the last 2-3 months or so have noticed the ‘cute enough to stop your heart hoodies’ doing exceptionally well quite consistently. Like the below,
After doing some research, I found the below page, (Nurses ~ 87k members), selling it through their facebook page, and they’ve done EXCEPTIONALLY well almost every time! Check out the link below for one of their finished campaigns!
http://teespring.com/cuteandskilled1
So I started thinking. There has literally been 10,000+ hoodies/shirts sold of this type and I’m sure there are nurses that are NOT connected to this FaceBook page or know about teespring that have seen or heard of their nurse colleagues bragging about it. Why is this useful? Because guess what these nurses search for as soon as they go home?
Nurse Hoodies!
The Plan
So I figured, there would be a lot of nurses searching for these hoodies through google/bing so why shouldn’t I start a google campaign capturing all this traffic and sending them to MY ‘cute enough to steal your heart’ campaign?
Considering Google loves teespring & I could design something better then these, it was a totally plausible idea.
I set up the campaign and boom, I was getting 6, sometimes up to 12 sales a day at around $30 spend in traffic! The funny thing was, I tried selling them at $39.99 & $49.99 and the latter did much better. I was getting about $30 profit for each sale which means I just had to sell one or two to keep in profit. This campaign went on for a solid 2 weeks till it started to drop off teesping.com/discover and hence lowering it’s popularity.
Why it worked
- People who were promoting their teespring campaigns were doing so through facebook. No one really thought how to do this via Google hence the little competition.
- Nurses have money to spend
- My Ad Copy was great, (you can tell by the CTR)
- My design was what they were looking for
- teespring was giving this hoodie free advertising which was generating a lot of interest for me in Google 🙂
Keyword Selection
I think many people over complicate keyword selection when it comes to Google. Just keep it simple and sometimes the best thing to do is sit back and think to yourself what people would type in to get to your product. This is what I did and came up with,
cute enough hoodies
cute enough hoodie
cute enough to stop your heart hoodie
cute enough to stop your heart hoodies
cute enough to stop your heart skilled enough to restart it
cute enough sweat shirts
etc
etc
etc
I bid broad, exact AND phrase. If broad is giving you bad CTR, then pause it.
Ad Copy
I had about 10-20 of these all up as I had to keep restarting the ad group every time my teespring campaign ended.
Tip: Each time I made sure I had at least two different ad copies running at the same time so when I switched the URL link in one to the new teespring campaign it didn’t reset my campaign history.
There’s no reason why these would not work for other tees, so get building!
Proof Below
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Incoming search terms:
- teespring case study
- cute enough to stop your heart
- libraryrm6
Wonderful bro! Can you training me become 2nd MATEEN? …. But i dont understand why not comment before? Dont they believe your proof?… I believe. Congrats!
I’m sure if you read what’s in this blog and work very hard you can even reach 1st buddy!
Thanks for the comment
Awesome case study. Have you tried this on other popular shirts?
Thanks,
Yeh I did. Got a few working but nothing above $20-$30/day apart from this one.
thanks for sharing your successes with teespring…can you show us a sample of your designs so we know what kind of look/appeal to go for if you don’t mind?
does google still favor teespring? i can see your add was averaging position 1.1 on search…impressive!
Hey Heidi,
No problem, I actually went through some of my campaigns that did really well, check them out below,
http://affengineer.com/?p=1002
Google still loves teespring. You can tell this by how easily Teespring shirts rank when you search a shirt name + niche.
Good luck!
Hi, good sharing of your ideas and success story. I don’t understand this line, may you explain more details to me? Sorry, I don’t really good in Adwords but have some beginner experience only. Thanks.
“Tip: Each time I made sure I had at least to different ad copies running at the same time so when I switched the URL link in one to the new teespring campaign it didn’t reset my campaign history.”
Hey Thomas,
Sorry that line was meant to read ‘…two different ad copies…’.
Basically I had two ads running simultaneously so when my campaign ended I could just switch the new URL for the relaunch in one ad and it wouldn’t reset the quality score with my google campaign. It’s hard to explain and will only make sense if you’ve advertised with google before.
~ Mateen
Nice case study bro! Did you direct link the adwords campaign to Teespring link? Or did u link it to a landing page?
Yep,
Just direct link straight to your Teespring Campaign, no landing page needed.
Hi Mateen,
Hope you are well.. Thanks for sharing this case study. I have been looking to do Teespring but I don’t have any experience in designing and Google Adwords. I am going to join Affplaybook next week. What do you think where should I start with Teespring as a complete beginner in t-shirt design and selling??? I will wait for your kind reply. Thanks!
Hey Sana,
Everyone can do this. Everything I learned is 100% self taught, from design to advertising. This particular design worked because it was VERY popular back then. I’m not sure how google adwords will do with todays designs.
I can’t really advise without knowing much about your circumstances but generally speaking there’s a lot of money to be made with FB -> Teespring so that’s what I would do. Keep in mind it takes some time and money to get things right so be patient, persistent and you’ll get there. Everyone does.
Thank you Mateen for kind reply. I am going to give it a shot. I have learned a lot from your blog and I hope affplaybook will be a great source to increase my knowledge. Thanks once again.