For a long time I didn’t use conversion tracking for my teespring campaigns. I got a pretty good result using the ‘page post engagement’ so never thought it was much of a necessity.
I started noticing that some of my campaigns would do quite well in terms of CTR BUT sales wouldn’t be relatively that great. I’ve heard of many people using facebook tracking to optimize their conversions but I just didn’t have the patience for it since you had to manually email teespring support for each campaign and I’d sometimes have 140 or so camps up and running! Not to mention, teespring support is quite slow.
Anyway, since they updated their platform options around a month ago to allow you to just paste your pixel ID number in their tracking option I though I’d give it a go!
A lot has contributed to the success of my teespring campaigns with facebook advertising. One of THE biggest things was the ability to EXPAND a winning concept to many different variations of it and further expand to other likely converting countries.
Frankly, I thing the U.S, Canada & United Kingdom are quite saturated when it comes to advertising. For this reason I tend to advertise very little there. I like to try the other 200 or so countries that are on the FB platform since many of them have completely untapped markets!
I used to set up a separate campaign for every country for the particular design I had performing relatively well. Using the ‘optimize by conversion’ option I can just select countries in certain batches and FB will optimize where I’m getting conversions! How good is that!?
The below Video will walk you through how to install the conversion pixel on your teespring campaign,
FB will also spit out a report, giving you data on what kind of demographic is converting well for you! A forum member on AffPlaybook pointed it out.
Finding the Report Option On FB
Conversions by Gender & Age
This is GREAT as it gives you specific info on how many conversions each age range gave you, what gender converted the best, even what country the conversions came from!
Really powerful stuff!
I really recommend using the ‘optimize by conversions’ option for your teespring campaigns, you’ll get data on converting demographics AND you should see better conversions, (I did in my case).
Good luck!
~ Mateen
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Hi Mateen
Where is that tracking code entered?
I’ve looked in Teespring and launched a new campaign and couldn’t see it???
Ian
Hi Ian,
Once you’ve launched the campaign, find your campaign on your ‘active campaign’ dashboard and you should see a ‘see more’ button on the bottom right. Click it, then click ‘Facebook Conversion Tracking’ and paste it in there.
Thanks Mateen. Got that working now.
Ian
Awesome, no probs man!
BTW – I am also intrigued that you’re targeting non US/Can countries with Teespring.
I’ve found that the P&P puts people off so have stuck to US. How do you feel about that?
Ian
To a certain degree yes, but many times I’ve got campaigns working at shirts priced around $17.99 – $19.99.
Also, I live in Australia and when I’ve bought teespring shirts, they’ve only charged me around $4.00 for P&P. Not sure how much it is in other countries but if it’s near that amount, it’s not much to worry about at all.
Again – thanks so much for that answer. I’ll try that too.
Thanks for all these TS posts Mateen, I’m going to join APB because of you and will use your link of course. What I’m confused about with Facebook Conversion tracking is price. I would think since a conversion is a sale, you’re setting the price you’re willing to pay per sale. But that doesn’t seem to be how it works. The reporting doesn’t look different than a PPE. Right now I’m paying .13 per click with lots of actions but no sales. In fact, I can’t even see where I set the price I was willing to pay per conversion.
Hey, no worries!
You’re right, it doesn’t work that way. Teespring will display your Ad in a way that gives you the best chances for a conversion and then it’s algorithm will calculate how much it’ll charge you, (based on CTR & impressions), per conversions.
The aim of the game is to get your conversion costs under your revenue!