This video is just an overview of the the main videos that make up the course that we covered. Going forward, I'll be making extra videos that are more aimed at intermediate teespring affiliates but of course anyone and everyone can benefit from them.
Main Points for each Article/Video
eBay, Instagram hashtags, pinterest, teeview, etc are all great places to find what people like. Remember, the main thing here is finding ideas/designs that people are telling you they like, not ideas you thing are good. You're looking for certain signs of validation like, sold listings, a high number of likes, shares, pins, etc.
The paid tool I used in the course was Tee Inspector which is great to see what people are using to market their designs.
Designing Your Shirt
I use Gimp Shop which is free version of Photoshop. It has every functionality you need and more and is a great tool to learn if you see yourself as an internet entrepreneur in the future. You can learn it in a few weekends. The Teespring Design platform is also a good way to use fonts for your designs.
Creating a Fan Page
Keep this simple. You don't need to niche down every time you come up with a teespring design. If you're doing this you'll be testing one design at the same time someone would have tested 5. you want to be focusing on quantity here. Select/make something basic and run with it.
Navigating Around the Power Editor
Sounds intimidating and difficult but it's simple once you get the hang of it. Play around with and launch some campaigns. After a while, you'll get used to it and you won't want to use the basic ads manager. At some point you'll have to learn it anyway.
Creating your Teespring Ad Image
Again, keep it simple. you want your shirt to stand out here, so just use a white background, a simple arrow and that should be enough.
Choosing an Ad Goal
I know people will do this differently but I personally choose Post Page Engagement as my main ad goal so it gets that 'viral' feel to it.
The Concept of Layering
The main concepts that separates the winners from the losers. You want to be making designs that appeal to someone in more then one way. Eg, interest + age + location instead of just interest. This way the design will have a more of a unique feel to it giving you more chance of a sale.
How most newbies attempt marketing on FaceBook. You don't want to be selecting just the generic interest in the interest section of your FaceBook ad.
This is how you SHOULD be targeting. Basically selecting associations, clubs, foundations, magazines, forums, blogs, communities, etc that people that have a STRONG interest in your niche will be part of. This is how you find a 'laser targeted' audience.
Targeting inspector to find Laser Targeted Interests
A great tool to automate laser targeting. It searches FaceBook database for the above mentioned communities. Something that used to take me 20-30 minutes now takes me 5 minutes. I highly recommend this product if you're serious about teespring.
How Much Should You Spend When Testing
A general rule,
2-4% CTR – usually a crap campaign, if no sale within $10, stop campaign
4-6% CTR – can be a good campaign, if no sale within $20, stop campaign
6-8% CTR – can be a really good campaign, if no sale within $30, stop campaign
Either way, ALWAYS have a stop loss budget and don't let your emotions kick in. That's how you lose a lot of money in affiliate marketing.
How Much Should You Spend When Scaling
The sky is the limit here. What ever you do, do it gradually and keep a hawks eye on your CTR, frequency and most importantly ROI.
Next bunch of videos will be 'extra' videos, more aimed for intermediate affiliates. They're basically little tips and techniques I've found along the way.
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