Something Teespring themselves recommend doing and to some extent, do for you, is re-targeting your campaigns visitors on FaceBook.
For those that don’t know what re-targeting is, it’s basically Facebooks ability to allow it’s advertisers to advertise to people that have visited their website.
E.g, if you’ve been online shopping before and have spent some time browsing around, you’ll notice that once you go back to FaceBook, there are now advertisements from those same websites appearing on your newsfeed/sidebar. You’ve just been ‘re-targeted’.
We can do this for our own Teespring campaigns.
Why this works so well is because people that have clicked through to your ad, have expressed interest in it already but have, for one reason or another, NOT gone through with the purchase. They may have been busy or didn’t quite want to make the purchase at the time.
The above images is an example for a dummy campaign. It takes about 2 minutes to set up and is totally worth it.
Remember to paste your tracking pixel into your teespring account before all this or FaceBook will not read teespring as being your page and won’t connect itself to it.
If we advertise this again to the same people, we’re going to get a MUCH better CTR and subsequently will be charged very little for our clicks. I’ve done this successfully to juice some more sales out of my teespring campaigns. and I definitely recommend it to others.
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This feature has since changed a bit. Could you update the video on how the settings should be placed now?
Hey Tommie,
Yeh I’ll make one soon. For now, it HAS changed a bit but is more ore less the same.
When creating audience, select ‘People visiting specific webpages but not others’. Paste your campaign link in the first one, (include) and type ‘teespring.com/thank_you’ in the second one, (exclude). That’s it 🙂
Thanks dude you rock!
Hello Mateen,
First of all thank you for recording all those videos on profiting with Teespring. I find them very helpfull and in my opinion they contain very usefull tips that would be well worth tens or even hundreds of dollars (and I am sure many are selling similar information for this fee as a part of their premium courses). Thanks again.
Now, another reason I am commenting on this is that I would like to ask you, if you could tell when should we start the retargetting campaign, if not a secret. 24 hours before the Teespring campaign finishes? 48 hours? Right when you have the needed audience size?
Thank you!
Nevermind, watched your video again, and heard the response. I somehow missed this part when I watched it first time. Sorry for the needless comment!
And thanks again for this set of tutorial videos!
Thanks for commenting Andrey. I’m not sure about the others but I start the retargeting WHILE the main campaign is running. As soon as I know it’s a profitable campaign then I set up a retargeting campaign and set it to $5-$10/day depending on how much I’m profiting.