Revenue: ~ $180
Cost: ~ $30
Profit: ~ $150
Traffic Source: FaceBook
Difficulty Level: Medium
Again, nothing to boast about but these are the type of campaigns I get excited with if they start to work!
Because it's MEGA scale-able. I can scale it to different dogs or even interests or other things that girls like to have.
I test a bunch of different scale-able concepts every week with the hope that they'll hit. After all it was because of this scaleability that I was able to hit 85k in March.
Although this campaign only brought in 18 sales, because I could scale it, I've made over 1k profit with the concept.
This was a cheap ripoff of another design I saw working which was very similar to this but had a different interest.
I used the same text, changed the font, added some sparkles and bam, it was a totally new design.
Again, looking back, I have NO idea why I didn't scale this higher, or why I only spent $30 on it. Only thing I can think of is I had a lot more other designs doing well and this one didn't get enough attention.
Targeting was pretty simple.
chihuahua club, i love my chihuahua club or chihuahua rescue san diego,
Aus & U.S.
I've since tried the same concept or design for different things with varying success. I'm happy for someone to give it a shot! The hot pink works well and the layering of interest + gender seems to work quite well.
I like creating templates which I can just switch a thing or two in Gimpshop/Photoshop to make a completely new design. This way I can bust out 10-15 campaigns within an hour or two. All I need to change here is the word 'chihuahua' and the pic.
What you can Learn from this
- Make templates for your designs.
- Monitor popular designs that work so you can tweak and make your own. Since they're working for someone else, the idea/concept has already been validated.
- Use layering, (gender + interest)
- Go the extra mile to make things more related to gender/demographic, (cute chihuahua pic, hot pink, diamonds, pretty font - all these things are what girls would resonate with).
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