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A while ago, I crossed 1,000 campaigns with Teespring. I only started advertising with FaceBook when Teespring started to work for me so ‘Campaigns’ highlighted above pretty much sums up how many TS campaigns I’ve launched, (give or take 50 to be conservative).
Since I’ve been doing this for so long and have generated over 250k revenue from Teespring alone, I’ve learned a lot about the whole ‘custom product’ industry that’s making a footprint in affiliate marketing for a while now. Below are some learning’s from all this.
Teespring/AM is a game of numbers
Many newbies start off launching 1 campaign and will focus on JUST that. Although this may seem like a good strategy when you’re starting off, once you get faster start to launch 3-5 TS Campaigns at a time and see what data you get back. The more products you have out there, the faster you’ll learn about which niches are hot and what demographics convert better than others. Basically, you’re knowledge progression will be much quicker.
Once something shows signs of profitability, THEN you start to focus on it and cut out the losers.
What Data Should you be Looking At
Comments: What are people saying about your design? Do they like it, dislike it? Are they suggesting something else? Are you getting messages asking for a variation of your shirt? Are other people hating on it because they support another view, (might be another good niche!).
CTR: I’ve gone through this countless times. After doing this for a while you start seeing a pattern between CTR & sales. There’s a lot the CTR can tell you. The audience might give you a big CTR because they’re passionate but won’t buy because they’ve been sold 10s of shirts. This tells you the audience is either not a buyer demographic or have been sold to numerous times before. Usually it’s the latter.
Cost vs Revenue, (Sales)
An obvious one. Once I start seeing my ROI is above 100% I’ll start to increase the budget. A lot of newbies will continue to spend hoping somehow sales will pick up. If you’ve spent $25 or so on your shirt and no sales, just cut it and make another design.
I’m sure there’s more, but I’ve gone through it all in my TS Tutorials section.
Target by MOST Passionate First
I don’t think many people do this. When targeting interests on FB, I always add about 15-20,000 of the MOST passionate people I can find on FB for that particular niche. There’s no point adding 700k-1Mil audience when you’re test budget will only reach about 10,000 of them. Do the bare minimum to test. The easier you make the process, the less frustrated you’ll get.
For example, if I’ve made a shirt for the horse niche, I’ll add a couple of horse magazines and state-wide associations. That should be enough. Once I see I’m profiting, then I add a bunch of more highly targeted interests. Once even this starts to saturate, (frequency increases above 1.5), I’ll add all more horse related interests, ones that aren’t THAT targeted but might have an audience that will buy.
At the start though, just target enough of an audience so your $10-$25 test ad spend will get to the most targeted audience you can possibly find. If these guys don’t buy, no one will.
Pockets of Gold are Everywhere
If you go through my monthly reports, you’ll notice there are a few times I’ll hit red, then I’ll hit a long streak of green again because I’ve found a design(s) that works. This happens all the time. There are pockets of $$ EVERYWHERE, you just have to persevere enough to find them. The only way I’ve been able to do this is by focusing mainly on launching more campaigns at as many niches/sub-niches I can find.
Money in Small Niches
There is money in sub-niches. For example, a shirt directed at a particular rugby team is more likely to give you a positive ROI then one made for rugby fans in general. Why? Because chances are no ones made a shirt JUST for them yet. Think of how many sub-niches there are, literally 100s of thousands.
Another example is making a shirt for Siamese cats instead of cats in general. You get the idea? The more you can appeal to the person/demographic that will see your shirt, the better chance you have of selling it.
Money in New Design Concepts
Sure, you might be able to make money in broad niches like rugby. But your design has to be fresh/new and REALLY good. If you take the Nurse niche for example. These guys have been sold to SO many times, they’re become blind to TS ads on their FB Newsfeed. You have to come up with something amazing to get them to pull out their credit card again and make a purchase. You can make money in this for sure, just don’t do the same thing that everyone else is doing.
Keeping an eye on What’s Working
I used to just brain storm a bunch of ideas and then throw them out there hoping they’ll work. Most of the time, they flopped hard. My success rate started to increase dramatically when I started keeping an eye out on winning shirt/hoodies, thinking of what parts of this shirt I could vary.
Make The Process Fast For Yourself
Make things simple for yourself.
– Get somewhat good at paintshop/gimpshop so you can do simple design tasks yourself.
– Have design templates so you can pump out 5 designs in 20-30 minutes.
– Don’t make a FB fanpage for every single shirt.
You get the idea…
Only Niche Page Out When Things Are Working
When I first started I used to make a FaceBook Fanpage every time I launched a shirt. It took me ages to launch a few shirts because of all the things I had to do. Now, I just have a bunch of generic fanpages that I post all my campaigns too. Once any of them start to do well, only then will I make a dedicated fanpage for it.
Connect yourself to Communities
You want to keep updated on the latest updates Teepspring makes to their platform so you can get in before anyone else. For example, just recently, TS released kids apparel. If you get in early I’m sure you’ll be able to stumble upon opportunities others haven’t seen yet. Some good communities are Teespring University, Teespring Mastermind and Aff Playbook Paid Forums. Aff Playbook have shared a lot of tips and tricks that have been directly responsible for pretty much ALL my TS income, (not exaggerating).
Below is a snapshot of some posts from the Aff Playbook Forum
I’ll be flooding this site with more Teespring related content so stay connected by subscribing or check up on it 3-4 times a week.
All the best.
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