I couldn't think of a good way of referring to this technique so I'll try illustrate it via a screenshot.
Notice the way the smaller text have invisible borders that eat into the larger ones? It's a cool little effect that's pretty simple to do.
I use it almost all the time now, it makes my designs look a little compact and 'arty'. The above design is not mine, just something I found. I've explained the method in the below tutorial.
Give it a shot! I was surprised how much better the designs looked. You can also do the same effect to images/silhouettes like he's done with the word 'me' into the pink heart outline.
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