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Sadly, this isn’t mine 🙁 but it makes for an awesome case study!
Stumbling Upon a Monster
I was browsing Reddit the other day and found a YouTube video that mentioned this reddit post,
It has over 2,500 up-votes which is a BIG Deal!
If you’re a frequent redditor then you know how reddit works.
You post something like you would on any forum. People will then upvote/downvote your thread depending on how they feel.
Reddits algorithm picks up threads that are upvoted the most and moves the thread higher and higher to the top.
This particular reddit topic has over 170,000 subscribers who are crazy about their love for their country, America.
Imagine getting a shirt in front of these people that they love?
If you’ve been following teespring or custom merchandise in general you would know that this is a BIG niche. Over a million Dollars has worth of merchandise has been sold to this niche easily. I’d say, even over $5M worth.
So some ingenious bugger posted this thread,
That linked out to this campaign,
Results Of Some Clever Thinking
I don’t think I’ve ever used that meme better LOL.
But in all seriousness,
Over 9,000 shirts sold from a viral reddit post!
THAT IS BONKERS!
I’m fairly confident almost nothing was spent on advertising because the link originally linked out to an image on imgur that had round 150k views.
No person utilising FaceBook/Google ads would link out to an image on imgur. That’s just dumb. It had to be coming from reddit traffic.
Why Did this Work So Well?
There is no perfect formula to Business.
You try a tonne of things, one things hits it off and you make money.
That’s what happened here but we can kind of see why it would work so damn well.
Firstly, This group is as passionate as you can get. Getting something they love in-front of their faces means instant $$
Secondly, This quote is a classic. For those that don’t know, it’s from the Satirical comedy movie, ‘The Interview’, where James Franco says it completely out of the blue.
I have to be honest, I laughed my butt off at this movie and me and my friends would often say this quote.
Although it was funny, it was also a shot fired in a very subtle and comical way to people that would be jealous of the American lifestyle and their freedoms.
Thirdly, the design is spot on! It looks good, it’s readable, it cleverly says U.S instead of ‘us’.
Now combine all those elements together and you have a real good shot at a successful campaign.
Also add the fact that the high engagement and upvoting added to the ‘social hype’ which further motivated people to take action and buy.
If we were to do some quick math after the campaign finished, (get it? ‘after math?’ how goof am I!), we’d get the following results,
9,110 x $24.95
Conservatively, let’s take half of that as profit or revenue paid out,
we’d get a healthy $110,000+
After this campaign there were a tonne of shirts that had the exact same quote on them.
This is what I don’t get about newbies.
Why would you copy the exact same thing?!
Business doesn’t work that way. You Have to change something about it to win. If you’re just a copycat, then you’ll never get anywhere.
At least be an intelligent copycat. Copy certain elements, change others so still has a kick to it but appeals to a different niche.
How about the same quote on an Australian flag? Or a funny one for grandmas who like to bake? There are a tonne of variations that could have been done but people chose to copy the exact same thing and as expected, they got nowhere.
Kudos for the creator of this shirt for coming up with such a good idea, taking the time to make a decent design and putting in the effort to be original.
Just a short case study how money is everywhere if you look.
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