First of all, credit where credit is due.
I didn't find this, I actually saw it on Travis Patelle's 'Kingpinning' FaceBook Group as a sticky. I'm not sure if it was his share OR someone else but I was definitely not the person to find this first.
Before you dive deep into any online venture it's always good to do competitive research. What better competitive research can there be other than looking at Shopify Top Performers?
Here's a list of ALL Top Shopify Stores in order of their performance volumes.
It's a list made by searching for the shopify IP address where every Shopify Store Owner that wants to point to their own domain will use.
Let's go through some top Shopify Stores and see how they fare,
#1 - Kylie Cosmetics - The Most Popular Shopify Store!
Can You Believe this store was launched this year?
It's not even a year old!
This is Kylie Jenners Official Store where she sells her branded lip stick.
She's probably one of the most popular female personalities in the world today so although I'm a little surprised at the success, I understand the power celebrities have over buzz PR marketing and the like.
Lets look at some stats,
Holy Crap, talk about niche.
A site revolving around one persons lips.
I'm sure the rest of the % traffic comes from Direct address input.
Covered by every Major News website, most likely multiple times. God I wish I was a celebrity sometimes :p.
No doubt, she would have worked hard with her team to get these results but it's a great look on how having success with one thing allows you to launch other businesses.
Most countries are Western but almost 50% traffic comes from completely different countries!
Her website is quite basic. A visually pleasing shopify theme with no special email collection or product countdown tactics. Maybe these would increase sales but I'm sure she's making a tonne of money either way!
#10 - Bajaao - An Indian Store Wooo!
At number 10, we have a store based in India!
Bajaao means 'to play', usually referring to a musical instrument.
Now THIS is run like a real business. Some points to note about the store,
- A connected blog that posts articles with a tonne of shares!
- A FaceBook Page with over 200k Likes
- Clear Images of their products
- Order Tracking, a Phone Number and Support Contact info. Add a LOT of credibility
It's about 10 years old, established in 2006.
Here are some stats,
Almost 5 Page Views and 3+ minutes per visitor, that's very impressive.
They're obviously getting the right type of traffic that are spending a decent amount of time on their site. These stats are even better than my blog.
Most traffic is from India - That's no surprise.
Imagine ranking for these keywords with a country of a billion+ people. $$$$
I did notice some things that could be better on the site though,
- Load times
Ouch, 4 seconds is pretty sucky. Even improvements of half a second can make BIG changes to your revenue.
People have short attention spans and if a site is taking a while to load, many will move on.
- No upsells!
What! Upsell funnels should be core to any business. A good upsell funnel will allow you to spend more on traffic, getting more market share and ultimately allow you to push your brand in front of more people.
You HAVE to have upsells in place, one of the easiest ways to increase revenue significantly.
#30 - Chubbiesshorts.com - Social Media BEASTS
The biggest takeaway from these guys is there social media campaigns.
They've created a whole brand around shorts and made it one of the biggest shopify stores in the world!
Here are some of their social media accounts,
262k on Instagram
1.3 MILLION on FaceBook
One of the BEST Snapchatters for Business Accounts I've seen!
Here are some of their snapchat videos
They've posted them on their Instagram but they're funny as!
Some Site Statistics
A site That's primed themselves as an American Shorts Selling Brand. It's no surprise the majority of their traffic is from America.
Some Great Recognition from news sites and viral sites
Their brand is huge which allows them to sell their shorts for around $60! That's a pretty hefty price but once your brand is out there, people will pay anything.
eCommerce is HUGE and subsequently so is Shopify.
I usually use woocommerce but will be slowly looking into Shopify. The stats and app customisation options are much more when compared to woocommerce.
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