I love blogging about the intricate details of my business.
It allows me to show my readers exactly how I do things and hopefully gets people thinking about how they can apply this knowledge to earn some money themselves.
I Set up a batch of 7 products to test with FaceBook advertising.
This post is going to be about the results.
I still don’t have a good method of choosing products.
Products that have sold in high quantities on Aliexpress usually mean that they’ve been marketed to a FaceBook audience before. Usually U.S.A, Australia or U.K.
If I still want to go ahead and try these products, I’ll try them in international european countries.
This time around, I just had a look around Aliexpress and noted down products that caught my eye.
Here are a few,
Tattoo Machine Pendant, (How cool is that!)
FB Demographic: Tattoo Artists
Demographic: Women, Florists, Gardeners?
T Rex Necklace, (Again, HOW COOL IS THAT!)
Demographic: Women, Palaeontology, (study of Dinosaurs)
Now, being a dude, I don’t understand much about jewellery but I’m sure there are people out there I can target that think these are pretty cool. I picked them because I could think of a demographic I could market to. If I see a product and can’t think of who I’d target on FaceBook, I’ll move on.
I used the same FB page that I’ve been using since my Teespring days. Something very generic that I solely use to test eCommerce Products.
I set up 7 Ads with an audience of at least 20,ooo+ and set the budget at $20 each.
Then I waited and monitored the results,
The last column is the total spend. (I accidentally cut of the titles – woops!)
If you look at the last 3 tests, you can see that the ‘post engagement’ costs are higher than usual.
I aim for something lower than 10 cents, (preferably in the 3-5 cent region), so I cut these early which is why the total spend is low.
The rest, I let run for a little longer because they were giving me sales!
I had campaigns with comments from people that were ridiculously interested. Read them below.
Along with this another metric I look at is the likes – share ratio.
I campaign giving you 2 cents per engagement might seem good, but if they’re all likes and no shares/comments then it’s usually a dud campaign.
What I look at are the number of shares. If this number is high, people love it.
They love it enough to take time out of their day and share it on their wall. Out of all the videos and images you come across FaceBook, how many do you share on your wall? Not many I bet. And the ones you do share are things you’re mega passionate about right?
Another thing I look at are ‘link clicks’.
Meaning, how many people are actually clicking on your product link in your advert?
There’s not point seeing great engagement with hardly any people clicking on the product.
I use a link shortening service called goo.gl
It’s a service from Google that shortens your product link and gives you metrics on how many people are clicking your link, which countries they’re coming from, etc.
I mainly use it for the number on the far right.
This number tells me how many people are actually clicking my links.
So with the same $20 spend, some ads are bringing in just a few clicks, others over 20! The higher this number, the more people are clicking through to check out the products which ultimately leads to sales.
Altogether, 6 sales resulted from an ad spend of around $120.
So approximate figures,
FB Spend: $120
Product Sales $88.00
So wait a second, we’re still at a loss?
When You’re ‘testing’, you’re most likely always going to be at a loss. But an experiment like this tells me, 3 out of the 7 products I can scratch straight away.
So my next test will not include these and I’ll hopefully have a break even day.
Then it’s a matter of running more traffic and testing, tweaking small things.
Some More Metrics
These are pretty good metrics.
I’m really impressed by the number of people that actually added to cart and eventually converted!
10% reached checkout – that’s pretty big.
A good thing to do is to place your FaceBook conversion pixel on the checkout page and once you’ve gathered enough data, get FaceBook to send you traffic that matches the characteristics of people that ‘add to cart’. These people are buyers and more specifically, buyers that are highly interested in your product/niche!
The plan now, is to do what I just mentioned above and see if I can get some more targeted, buy friendly traffic. This is a little advanced but once you learn it, it sets you apart.