Shopify is the complete beginners solution to building out a store.

If you think I know hard coding and development, think again. I’ll be lucky to understand a few lines of code let alone code out a whole store.

Shopify makes it ridiculously easy to build out a smooth looking store that’s ready to make sales. I’ll go through the basics of shopify and navigate around the platform so you can see how easy it is to set things up.

Firstly, I wanted to point out to the perfectionists out there, don’t spend too much time on your store.

There’s options for premium themes and a tonne of unnecessary customisations but I have a very basic theme with a few popular apps and that’s it. Free themes are more than enough.

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You don’t need to make your store absolutely stunning. People care about the product more than the site. If they like the product, they’ll buy.

The basic layout of a Shopify Store, especially for the FaceBook Marketing model is really just,

  • Decent logo
  • Decent Cover Photo
  • Add some products to the home page so it looks like there’s some activity
  • A few apps to add some social proof, (we’ll go over this later)
  • Set up Shipping rates
  • Set up Payment Processors
  • Start running traffic!

Don’t get caught up in the fine details, they matter very little.

I currently have the $79/m Shopify plan but you can get away with $29/m if you’re just starting. I’m making 10-20 sales/day and the $79/m plan gives me insights into these statistics so I can understand my audience better.

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Until you’re doing decent volume don’t worry about any advanced plans.

Take some time to go through the platform and understand your way around.

You’ll be spending most of your time in the ‘customise theme’ section where you can change a tonne of stuff regarding the aesthetics of your site.

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From the font to the footer links, everything can be customised here.

Anyway, once you’re set up and have made some test payments to make sure things are working then jump right in!


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Written by Mateen