My Approach with my Shopify store or anything in general is to apply the 80/20 rule.

Don't spend time perfecting every little thing.

Things like professional logo designs, premium themes or trying to get your homepage to look amazing are all unimportant.

What's important with your Shopify Store is that you can send people to a product page and they can purchase the product from that page if they want to.

All other pages are hardly visited.

Sure, have all your policy pages set up and all but I've seen people spend way too much time with their home page and trying to get all their collections to look pretty.

Screw that, no need!

The Main Things to Check Are,


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This is hardly a logo. It's main purpose is to help stick the store name in the visitors mind so if they DO end up buying anything they can easily remember and refer it to a friend.



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This is kind of auto-generator. I don't really make an effort collecting emails as I have customer emails. I really should though but for my test store I don't.

One of the main things here are the credit card and copyright labels at the bottom

It makes the store look legit.

Fluid Layout

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My home pages is hardly visited. I display some products, have 'worldwide' shipping on it in case I advertise to international countries and generally aimed to make things look 'nice'.

But that's it.

Nice is enough. No need to make it look perfect.

Remember, people hardly spend much time here with your test store.

Product Page

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It's your product page you need to get right.

Nice, clear images, preferably of the product being used by real people along with a nice header and description.

Don't just copy and paste the description from Aliexpress, make it something like the below,


"Products Dispatch within 3 Days of Purchase

McAfee Protected - Safe and Secure Checkout Guaranteed

Shipping May Take 15-35 Days Based on Order Volume and Location."

Very generic but it works. People just want to know the important stuff.

Add some specs of the product if it needs. Eg size, width, gender etc but again, don't just copy and paste aliexpress descriptions because most of the time the english is off and it's going to make you look unprofessional.

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Written by Mateen