Once you're done with setting up your stores pages, it's time to get the backend set up.
This will ensure your store is ready to take orders and it charges the necessary shipping rates depending on the product.
Setting Up Payments on Your Shopify Store
You would think Paypal is enough these days with it being the most popular online payment method but some people still prefer to use credit card!
Maybe they're just old fashioned or there's some specific reasons.
I know some countries have actually blocked Paypal. Countries like Turkey. God knows why.
I recommend having Paypal and Credit Card payment options available on your store.
If you're running this business from a non-western country, it's best to see which payment gateways are most popular.
I use Paypal and Stripe.
Stripe for Credit Card payments. The money goes to my Stripe account which then transfers into my designated bank account that I specified when setting up.
Not having a Credit Card payment option will mean you're leaving money on the table.
Some people will only pay via Credit Card so you're limiting your ROI if you're going to go just the 'paypal' route.
Shipping is a bit more complicated.
Since we're testing a bunch of different products and models, (free shipping/normal shipping), we need to get a bit creative here.
I set shipping rates based on weight.
0 - 1kg = $4.95 Shipping
1 - 2kg = $9.95 Shipping
This way I can set individual rates for individual products.
I also try squeeze some more profit from my shipping rates.
If I have a product that costs me $2.00, I'll set it as $9.95 + $2.95 shipping.
People aren't going to cheapen out on $2.95 once they've reached checkout and are 90% through the process.
One thing about human behaviour which is incredibly important to know as marketers is that once you can get your potential customer to engage on something, they're much more likely to complete the process!
That's why those 'shoot the target' ads were seen everywhere on the internet where you'd have to shoot the target to win an ipad or something. People like to continue and finish what they're currently engaging in.
So if they're already engaged in the checkout process, they're most likely going to continue with the checkout even if you're charging shipping. Granted it's not something ridiculous.
Once you've got these 2 things set up you're pretty much ready to start adding products and pushing traffic!
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