I haven’t blogged about Teespring in a while. Mainly because most of the crowed including myself have started heavily experimenting with Drop Shipping.
BUT, there’s still ample opportunity with custom merchandise so in todays article I’ll be going through a FaceBook Page I found earlier that does things the way I do.
Check this below FaceBook Page out,
https://www.facebook.com/Awesome-TeeHoodie-199905803686817
No idea who owns or runs it but take a look around and notice how he/she does things.
You find a saying/slogan that works.
Then you launch a TONNE of variations within that slogan to see which ones can bring you money.
These shirts here are a perfect example. If any of them take off, chances are there are other niches the slogan will work for. In my opinion I’d make it more Christmasy by making the shirt either red or green and adding a bit of color but hey, you just don’t know what works sometimes.
Many people just jump around from design to design. Sometimes they’ll find something that does work and once they end the campaign and cash out on the profits they stop.
Wrong approach! You’re leaving a lot of money on the table.
Why I use this Approach
My $150k Revenue shirt that dill well, worked great in US and Aus. I could have stopped there but I didn’t.
I launched the same thing in every country in the world. Yes, all 180+! It took me ages but I did it.
Out of those, about 10-15 became profitable and bought in another $20k
Then I expanded to New Zealand. Again, another $10-$20k
Did I stop there? Nope.
You’d probably be thinking what the heck is there to expand on now?
I translated the design and relaunched it in some countries that gave me good engagement but no sales.
Bam! Again, more profitable campaigns. Another $20k+
Testing Creates Opportunity.
For me Teespring has been about variations. Find something that works then vary the crap out of it. Either you become a machine and do it yourself or outsource the designs and uploading of campaigns to someone else.
Either way, if you have this approach you’ll find something big.
Lastly, you probably took a long time to make your first few designs on Teespring right? That’s normal. I remember it took me about an hour to launch my first one.
Once you’re at about 50 designs, you’ll be a lot quicker. In fact, you’ll have working templates that you’ll just change a few words or images and then you’ll have a whole new design ready to market to another niche.
You get faster and more efficient with anything as long as you continue wiht it. Whether it’s drop shipping or Teespring, remember to keep moving forward.
Good luck.
Thanks mateen. Any thoughts on ways to approach ads and targeting these days? You have PPE and WC ads and how to first test when you have found tons of potential interests for a niche…and scaling? Sorry for all the questions
I’ve been doing PPE for years and they still work wonders for me! Depends what you mean by ‘found tones of potential interest’. If that means clicks to your website then yeh make ads for the other western countries! Aus/Can/UK.
But you can only scale campaigns that are atleast making sales or getting clicks under 50-80 cents.
Thanks Mateen. Basically when I do my research and find loads of interests to target for my niche e.g. yoga…there are a lot!
How would you best set up an ad to target a design when I have about 30-50 different interests? Some interests could convert and some might not but you could kill an ad after you’ve targeted the interests that don’t convert and it potentially could have sold to others….if that makes sense?? At the moment I’ve been putting all interests into one big adset and testing that way. Then if it works, target each interest separately and scale the winning interests.
Thanks again,
PS: If you’re ever available I’d love to have a quick skype call (pay for your time ofc) just to get some advice,
Hey Mateen….just following up sorry on my last comment and if you had any advice there on what to do when first targeting and you have lots of good interests to choose from.
Thanks
Matt
Sorry man, I totally missed this comment!
You’re right, there are a tonne of interests to target but the behaviour of ‘highly targeted’ interests are 95% the same. So it doesn’t matter if there are 5 or 500 different interests to target, we just need to find one highly targeted interest and use that. If that works then we can add more.
My ads have only 1 or 2 interests at the start. Enough to tip the audience size to over 20,000. This is enough for a $5-$15 spend test budget.
Here is a video going through how I find these interests,
http://affengineer.com/2016/10/03/dropshipping-hacks-003-finding-laser-targeted-fb-interests/
You just need one or two of them at the start and that’s enough. Don’t worry about if the others will perform better or worse. If you get a good targeted interest, the results you get from that is the best it will be for that product + niche.
I don’t do skype calls but assist through my forum on ecomuniverse.com. It’s the only way I can tend to everyone.
really really appreciate that man thanks very much 🙂
No worries bro
I’ve recently started with TeeSpring and I already feel like giving up. I’ve ran around 7 unsuccseful campaigns and I’m currently at one that has ~10% CPR, but still no sales. I have no idea what I’m doing wrong. This is BY FAR the best CPR I had. What am I doing wrong? Are people still making money with TeeSpring and FB ads ?
Hey Forin,
7 campaigns is pretty good! But I’d be very surprised if you found success with your first 7! It took me 50 campaigns just to make a sale. Yep, you read that right.
I don’t want to discourage you but the truth is you have to launch a LOT of campaigns to start getting the hang of things. Good designs, good targeting, that all comes with practice. I think you should make a serious effort to go till 50 and then re-evaluate. I can’t really give you more feedback without knowing what niches and types of designs you’re going for.
Btw, the main piece of FB data you should be looking for is ‘unique clicks’ or ‘clicks to link’. THis needs to be under 80 cents.