In an ocean of 100s of thousands of products, how do you go about finding profitable products on Aliexpress?
It’s something I get asked quite frequently and I see it everywhere in forums.
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First off, finding profitable products isn’t easy. It also isn’t something that can be mastered, (100% hit), even after spending years in the industry. BUT, you will get a better idea as to which products have a higher probability to work than others.
There are simply too many factors that affect whether or not a product will work on FaceBook Drop Shipping. Many of these are beyond our control or knowledge.
For example, if you find a really cool dinosaur pendant that you want to market how do you know it hasn’t been marketed before in the country you’re targeting? Or whether or not that niche is a buyer niche? Or the product is hot enough to be profitable?
We don’t know these until we put out money to the test. There is NO other way to find this info out.
So keep this in mind when reading further. This article is not to give you a 100% hit ratio on your product selection. There is no way anyone can know or learn that.
A Cool Method to Find Hot Products
Damian from ecomuniverse.com mentioned this in one of his threads and it’s been a great addition to my product selection process.
When adding a product from aliexpress, you’re shown a bunch of related products as follows,
Notice the ‘Buyers who Bought this Item also Bought’ section?
This is gold.
If you’re having success with a certain product, this is a great way to find other products related to that so you can scale/expand.
The thing about just going for products that are top sellers is that they have most probably been marketed before and so won’t work if you decide to market it. They’re not necessarily good products for our business model.
This method sometimes uncovers items that are being bought but haven’t taken off yet because someone hasn’t picked up on it.
Choose a Starting Point
I always choose a fairly calculated and researched starting point to use in this method.
I use FaceBook to search for current hot Drop Shipping products that are being sold.
I then put those products in my cart on Aliexpress and see what related products I uncover.
It’s a lot better to do this then to randomly browse around for things. You want to be working off products you know are currently successful.
This increases your chance of ultimately finding something that’s profitable.
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Nice article as always, Mateen. Thanks to Damian for sharing this too. One question, Is it okay to sell trademarked items?
It depends if you have the reseller rights for it. If you don’t, yes it is not okay. Many people take the risk though. Some get away some get sued lol.
How will you cope during Chinese New Year ?
Haven’t really thought about it but we’d just try our best to get products out before the new year. I guess it’s a legitimate excuse for delayed shipping for customers. At the end of the day, you just have to put up with their complaining till they receive their product lol. That’s why you outsource the customer service part or it’s too much of a headache!
Hey, nice blog here!
Just found it and
I have been following your entire blog in a single night!
May I know whether do you use “Post a Photo or Video” or just paste the link to the status bar to create a post?
If you use “Post Photo” it will let you put a bigger square photo but the photo is not clickable. If you post a link the photo will be smaller but it is clickable.
So, “Unique Link Clicks” and “Cost per Unique Link Clicks” don’t apply if you are posting a photo? Cause there isn’t a destination? Should I refer to “Clicks(all)” in that case?
Which one do you prefer?
And, have you tried to post video ads before? It gives lots of engagement, but I wonder if facebook count it as an engagement when people just play the video.
What would you say about that?
Thank you!
Hey Philip,
That’s awesome!
You should always have at least a photo + link.
If you post a photo, you’re right, it’s not clickable but you can put a link in the description which is what I do. Works well 🙂
Clicks still applies if you have a link in the description.
Videos ads are great, I’m sure people are killing it but I don’t do them. I tried a few times and got really low engagement costs, (which is great), but FB counts everything as engagement! All the auto-plays count so it’s not hard to get low costs.
If you have a product that needs a bit more explanation then an image then try video ads for sure.
Hey, Mateen,
Thanks for replying!
Your blog is so great coz you really reply to every fans!
May I ask some more follow-up questions?
1. Sometimes in the FB fan page, your post will get like
“This post is performing better than 95% of other posts on your Page. Boost it to get more great results.”
Should I just ignore this and stick with the for “$5 spent, CPC > $1 then KILL” tactic?
2. I found that posting the link directly on the status bar then add a photo (1200×628) to create a post generally gives you lower CPC than posting a photo, is there a reason you still go with posting a big Pic + Put Link in the text? Is it just because of the bigger pic (1200×1200) to catch attention?
3. I saw it on your grabfrenzy website that you put some borderline branded products,
didn’t you say that you won’t like to take the risk to do that?
I spied like 100 shopify stores with hot posts like you taught us, I found that 90% are selling branded products (batman, LoZ, etc). Actually, are they infringing or the ones who manufactured them infringing?
Lots of questions…LOL… sorry but I think you are really awesome.
Probably the most awesome one, unlike all those others who emphasised how easy to earn $100k a month.
I think I’m gonna join your forum soon, just see how my luck’s there with some more trials first. I launched 9 campaigns with zero sales now 🙁
1. Yes, ignore it.
2. I’ve never split tested different pic sizes but when I started, I saw a lot of people doing 600×600 image sizes, so I stuck with it and it worked for me too!
3. Yeh, I added a bunch of products up on grabfrenzy but didn’t market all of them. Some branded products like DBZ I don’t mind marketing because I’ve seen so many people do it! Even teespring allow it.
No worries man! Hope it works out for you, always happy to help 🙂
Hey, thank you very much.
Your advise had been very helpful.
I had run 18 campaigns now.
I was still getting zero sales earlier today.
Then one ad turns out to be a PPE 0.02 CPUC 0.25 one.
And it went viral that it has more organic reaches than paid ones.
I just put $5 in it earlier coz I didn’t think it would be a winning one.
It generated sales for me later, just $6 spent with a $23 margin per sale!
I have 2 sales now I think I would scale it step by step.
Thank you again and, may I suggest something for your tutorial posts?
That’s because I was a complete beginner before watching your posts and I watched them in a single night, I enjoyed your blog so much and as a beginner to watch I think you could include some explanations:
1. So this one earns and is getting more organic reach than paid ones, generally speaking, is this a good sign? What could you tell from your past exp?
2. Could you explain more on retargeting in later posts? Like, when to retarget? It seems that the custom audience base has to be at least 20 to work. So that means we have to gather 20 Unique Link Clicks in one campaign first to have a retarget started, isn’t it? And what is the type of Ad best for a retarget campaign? You told us PPE is great for tests, so when we tap into retargeting, what ads suit better?
And yes, you are right, PPE works greater for tests! I tried more and this was proven.
Thanks for the awesome advises!
I was really frustrated for the whole week until the first sale happened!
I am still at a loss but I think the more we dig, the better chance we will get!
I think I went through all this in our convo. You’re killing it now so it’s all good 😀
omg this is GOLD !! You don’t have any idea how much hope you gave me Mateen. I was in process of doing my researchs about CPA for 4 weeks, and I made the sad discovery that even the top affiliates are just scamming people with fake sweepstakes and win an iphone 7 offers. I was about to get into depression as I’ve just lost my sole hope to make some decent living where I live. until I stumbled upon your site and forum on reddit. The moment I get back to home this night I’m ready to devour all the posts here and in the forum. THANK YOU !
yeh man I hate CPA, it’s so dirty, (most of it).
Go for it man!
Lucky for us, there are plenty of other legit ways to make money so don’t worry. Read up and start doing.
“I use FaceBook to search for current hot Drop Shipping products that are being sold.”
What is the best way to do this?
Hey Nicky, go to FaceBook search and search something like,
“I want this shirt” “goo.gl”
(include quotation marks)
Then click the ‘latest’ tab
Your basically searching through peoples posts
I just did that serch type for 3 keywords: pendant, bracelet, charger.
Nothing appeared.
I even changed to ” get this keyword”
“Buy this keyword”
No luck.
Are you referring to FaceBook search?
Hey Mateen. Great post.
One criticism I would like to make is that, is it really worth selling low priced products taking in the advertising costs such as Adwords, wouldn’t you be breaking even or even making a loss?
Regards
Syed
Hey Syed,
If you bid on the right keywords and do your Google ads right, you can see very low advertising costs. For example I initially started getting 70 cent link click costs on one of my products, now they are down to 20 cents! And continue to get lower.
I think $10+ profit margin products can definitely work.