How to Spy on Shopify Stores
Not many people know how to spy on Shopify Stores so I’m going to break it down in this article s best as I can.
First, Spying should be done consistently. Call it spying, call it competitor research, whatever it is, it should be an integral part of your daily business tasks.
To break it down, I do 2 main things.
- Use FaceBook Search to uncover popular shopify products and stores
- Manually go through certain elements of the store to uncover important information.
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As an ecom business owner that relies heavily on knowing ‘what’s hot’, I need to be able to see what people are currently selling and buying.
Not what sold last year or even last month. What’s selling today. Right now.
To do this, I’ll go over Step 1.
Using FaceBook Search to Uncover Drop Shipping Shopify Stores to Spy On
Now, I’ve gone through this before but I’m going to do it again for the purpose of this article.
FaceBook search is one of the best tool to search through what’s currently selling!
For example, if I do a simple search for “buy here”, and click the ‘latest posts’ button, I’ll get the below results, (these are just 5 of at least 20-30 results).
So basically what I’ve done is told FaceBook to show me all the latest posts that have the keyword ‘buy here’ in it.
Who would write this keyword in their post? People that are selling things of course!
But the posts that FaceBook shows me are of people sharing these original posts.
There are quite a few different phrases commonly used in drop shipping posts or posts that people are sharing,
“get it here”
“i want this”
“take my money”
I’ve got a list of at least 30.
Now, every time you do this, you’ll uncover a bunch of campaigns. Teespring, Drop Shipping, gearbubble, you name it.
Usually they are of the above type.
So now what do we do? We click on the post and follow the URL to see where it leads. We then add the store to the spreadsheet. Over time you’ll have a list of 100+ stores you or your VA can constantly go through to monitor certain elements, eg, what product has recently been added, is this product moving up the ‘best sellers’ page, etc.
But now we have a list of ecom sites that are currently selling products or are getting some sort of traction. It’s now time to move on to Phase 2.
Using a Spy Tool – Shopify Inspector
This was shared on the forum just recently by Choother. It’s a pretty cool tool.
You can use the free version of it or upgrade to pro. Pro version is $500/m which is crazy expensive but hey, just one profitable campaign can make up for that.
The tool lets you fire it up when you’re on a shopify page and gives you information that takes some time to find and calculate manually.
The best information you can get from a store is what’s currently selling, where are they currently selling it, (countries, etc), and what quantity of this item is selling per day/week.
If you have this information you know whether or not the niche is hot.
From Traffic Info,
You can check out Recently Launched Products
And a Really Important Metric – Recent Sales!
Of course, you need Pro for this
If you combine recent sales with traffic volumes you should be able to tell which products are killing it.
You can do all this kind of manually by getting a VA to continuously check the best sellers page and keep a note of which products are moving up.
Ending Words on Spying on Shopify Stores
Using the above two methods, you should be able to spy on Shopify stores pretty easily.
It’s not just something that should be done once off, it’s more of a consistent thing.
Doing it consistently will give you an idea of what niches do well, what type of products consistently perform, etc.
Luckily I’ve been following hot products for years which makes me target easier, launch better and gives me an overall picture as to what works.
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