Setting things up can be a bit of a hassle. There’s so many variables and you definitely want to be getting things right at the start.

I’m going to answer these questions based on what your goals are because they differ depending on what you want to do with your store.

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There are 4 Pricing options That are of Interest to us Here

Free 14 Day Trial

Just testing the waters and don’t want to commit any money while you’re still finding your feet and figuring out if this is what you want to do? The Free Trial is perfect for this.

You can play around with the site builder, add products, explore the store settings and the customisability potential of Shopify.

A great way to see how the backend works and what skills you need to get started to build a simple website.

The main restrictions of this option that effects us are,

  • Selling products – you can’t transact
  • External viewing. People visiting your store from will see a ‘locked’ page that can only be unlocked if you pay or upgrade to a paying plan.

Shopify Lite

Shopify Lite is interesting. Although it does allow you to add ‘buy buttons’ where people on FaceBook can visit and purchase your products, it doesn’t actually allow you to have your own store.

Not really a good option for store owners that want to build a brand.

This is more for someone with an existing brand or blog they want to add some ‘add to cart’ buttons to.

Basic Shopify Plan $29/m, (recommended)

This plan is probably the best at $29/m you get full brand building functionality of owning and building your very own store.

You can do basically anything you can think of. Add products, promote and drive visitors from any platform, (google, FaceBook, Adwords, Youtube). Anyone can visit it there are no external restrictions.

For a very long time, this was the perfect plan for me.

The only issue or drawback for this if you’re selling high volume products is that you can’t view reports or deep analytics to uncover where your customers are visiting from and what they’re buying.

A little annoying when you want to drill down and scale!

It’s also important to keep in mind the staff account limitations. The Basic Shopify Plan only allows 2 staff accounts. Not that you’d need that many if you’re on your own but I have people that add products and do some on page SEO work on my product pages so if you want to expand, keep this mind.

Lastly, the basic plan charges a 2% fee on all transactions.

So if you’re doing $5,000 in revenue+ than you’ll be paying an additional $50 in comparison to the ‘Shopify’ plan which is a level above ‘Basic Shopify’.

Shopify Plan $79/m

This one’s a little hefty if you’re just starting out but once you’re doing larger volume, (more than $5,000/m), it’s a cheaper option.

The $50/m difference between the Basic plan and this one is made up for on the transaction fees savings you’ll be making by going with this plan.

Basic Plan – 2% Transaction fees, ($5,000 revenue = $100)

Shopify Plan – 1% Transaction fees, ($5,000 revenue = $50)

So even though you’re paying $50 extra on this plan, you’ll save $50+ in transactional fees.

The main reason I’ve made the switch to this plan is the reporting. I can real deep into which countries my traffic is coming from, which products are selling well and analytics that allow me to make better decisions when scaling.

Conclusion

The Free Trial is perfect to just mess around.

If you want to sell go with Basic.

Once you’re doing over $5,000, upgrade to Shopify plan, (One up from Basic)

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Written by Mateen