Setting up your shopify store pages only has to be done once and it’s important to legitimize your store in front of potential customers and google.
The main shopify pages I have on almost all my stores are,
- Shipping Policy
You don’t need that many but these all serve a very specific function
You can Check out the Pages on My Sample Store and Copy the Pages right in to yours. Make sure you remember to change any relevant text!
The Home Page
Self explanatory. Not many people will be visiting this page but I’ve noticed those that do, often go to the search bar and try find something they want. The cool thing with shopify is that it tells us what people are searching in the search bar!
This is great to give us ideas of products we should add as it also tells us which shopify searches from customers are resulting in 0 results.
The home page should be set up using the previous tutorial. Just have some products on page and make sure it’s easy to find the search bar and navigate.
This is an attempt to show a quick category list of products for customers to select and check out. It’s good for people that DO click on the home page. Again, we are dropshippers so our store, especially if it’s a general one, isn’t going to have much of a story to tell. Unless your going branded in which case, you’d want to add some pictures of the products being in stock, being made etc.
But for the most case just a simple product page is good.
Dropshipping Shipping Policy Page
The shipping Policy is there to make sure you’re covered in the case of a customer that wants a refund. Most likely the payment processor will favour the customer but it will allow you to put your case forward and you can show your shipping policy.
I make it clear that my products take 2-4 weeks to arrive. It’s just a lot better when dealing with annoying customer emails which I’ve now outsourced but is still important to set up from a legal point of view.
Just find the shipping policy of other stores and copy paste/change to suit. No need to write all this stuff out yourself.
Again, just find one and copy/paste.
Dropshipping Contact Page
The contact page on a Shopify store is the easiest thing to configure. Just install the template and when adding a contact page, simple select the contact template and you’ll have your own, simply contact page!
Usually it’s used from customers that want to get in touch or maybe even some retailed that want to get a hold of your product.
Dropshipping Tracking Page
The tracking page is great. Anything to do with personalising your web store where customers can input information and see real time results of the location of their shipment is great.
Ideally you’d want to have a number and address to but that’s only for my branded stores that I have those processes in place.
A quick fix for a phone number can be a simple Skype number that goes to a pre-recorded message so they can leave their message and you can simply contact or email them back.
Having a phone number displayed definitely increases the trust in a store.
Different dropshippers like to set up their pages differently but these are what I use and I do fine. Each page has/suits its needs. You also don’t want to have too many pages or customers will get lost browsing and you may lose the sale.
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