Setting up Tracking for your dropshipping store on Shopify seems complicated but it’s really not. Honestly, one of the most easiest thing you’ll set up and you only have to implement it once.
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For some reason people get confused about the whole thing.
I’m going to break this article up into a few different sections
Setting up tracking on your store
Firstly, you’ll need add the pixel to your store so FaceBook can connect to your Shopify store and share tracking information between the two. To do this, simply visit your ads manager, click on the options tab in the top left, go to assets and click Pixels. You’ll be able to view your very own unique pixel that FB generates for you.
This is basically just a piece of code you place on your assets to allow both your store and FaceBook to communicate. Don’t worry if you don’t really understand it, just need to know where to find it.
Go to your Shopify store, Online store, preferences and find the FaceBook Pixel section.
Here you can simply paste your 15 digit FaceBook ID and that’s it, you’ve set up the two assets to communicate with each other.
Setting up your Ads so they track events
Most people can get the first part right but you still have to select tracking when setting up your ads on FaceBook. Annoyingly, FaceBook ads by default don’t track so you have to manually select the ‘Track all conversions from my FaceBook pixel’ checkbox.
Doing this will set up the tracking so FaceBook will now allow you to visit and view your tracking details.
Reading tracking data/purchases on FB
If you’ve done the above two then once you’ve run your campaign and received some sales, you will be able to look at the conversion data. From views to ad to carts to purchases you can see which countries, age groups, genders, mobile devices are engaging the most with your product.
This is really important when scaling as we’ll know exactly which parameters are converting for us and can individually manage ads and spend targeting these parameters.
Tracking isn’t accurate always
One thing to note is that tracking on FaceBook is not accurate. You would think a company as big as FaceBook would be able to capture all data 100% accurately but this is not the case by a long shot.
In most cases, FaceBook may tell you that you’ve received 5 conversions, (purchases), but in actuality when you visit your store, you’ve received 10. They’re about 50% accurate and only capture about 50% of the data.
It still gives you a solid breakdown once you have enough data but just keep this in mind so you don’t think it’s a pixel installation issue.
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