Facebook is a great platform in the sense that it can get real analytical and give us a lot of information about our campaign performance.
But in my experience of launching 1,000’s of campaigns and finding many big wins, there are some metrics that can tell you whether your product is a winner or a loser quite early on.
Scaling is something almost everyone does differently.
I’m going to touch upon one of the easiest, most simplest ways to scale when dropshipping using FaceBook or even utilising traffic from other platforms and it uses Lookalike audiences.
Setting up Tracking for your dropshipping store on Shopify seems complicated but it’s really not. Honestly, one of the most easiest thing you’ll set up and you only have to implement it once.