Sweet, now you’ve set up everything and even made a conversion! NICE! You’re ahead of many people in this industry that would have given up by now.
You may find a few targets that are bringing you in some conversions. But the thing we need to look out for here is CONSISTENCY. I think inconsistency in conversions is the biggest killer of profits. You may find a few keywords/URLs that have bought you a sale or two but many days they bring you NO sales. This is not a target you should keep as it’s demographic is not as targeted as you need it to be.
Over the few days of running your campaign you should have a fair idea as to which keywords/targets are bringing in consistent conversions. The steps I take from here on wards are as follows,