Conversion Data is what makes 1,000+ selling campaigns. If you’re not using your conversion pixel, you should be. Teespring have their own tutorial on how to place it in your campaign.
Basically it gives you the data below,
‘Website Actions’ are basically Sales or checkouts.
Note: FaceBook, for some reason, misses some of these. In my experience it only registers around half of the sales so I usually just double this number.
This way I can see that 55-64 year olds are getting me the best return on my investments. I’m spending about $5, (remember half the $10.96 number), per sale in this age range and I was selling long Tees which give me $20 profit!
So what do you do with this data? Well I can make separate ad sets and instead of spending $500 a day on the whole campaign, I can single out this age group and spend $300 on them alone and the rest on the others.
I’m basically focusing my efforts on what’s working.
Notice how I have a LOT of conversions before I make these decisions. Not just 1 or 2 sales. You need at least 5-10 registered sales till you can start to see patterns. If you’re optimising too soon, you might ruing everything so inert the conversion pixel and wait it out till have a good number of sales.
The below video covers this in a bit more depth.
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Fabrily have an Auto-translate feature depending on where their visitor is visiting form. How does it work?
Well, if someone from Spain visits www.Fabrily.com then he or she will see the site in Spanish. Even the currencies are translated. This is GREAT. It makes people more comfortable using the site and gives them the feel that it’s ‘local’ or within their country.
This is why Fabrily are so powerful when it comes to international selling. The auto-translate feature has worked wonders for me. When they first announced it, I re-did some of my big campaigns and they worked great! I was able to make at least another 10k just because of this so it definitely works well.
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For those that don’t know, Fabrily are another platform like Teespring.
Until recently, they were a totally different company but have now joined the Teespring group, (buyout).
They still are a separate platform however and you can still use Fabrily.com. The only reason I use it these days is if I’m trying an international campaign. One cool thing about them is they have inhouse translators who provide translating services for you!
Just email their support the text you want translated and the languages you want it translated into and they’ll get back to you with their translations.
The Countries Fabrily Translate too are, (at time of writing this article),
French
Spanish
Dutch
Italian
Netherlands
Polish
Swedish
I’ve sold a lot of tees to the above countries, (Over 1,000), so there is DEFINITELY a market there. It’s just a matter of giving it a shot and finding something that works.
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You can get some awesome, ready to upload images just for $1.
Over time, you’ll accumulate a data base of images you can tweak here and there to suit your niches and you’ll find yourself not spending much on images.
The below tutorial goes through their database, I highly recommend using them, in most cases it’ll end up cheaper than hiring a designer.
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