90% of the questions I get are the same or VERY similar to each other. I though I’d make a ‘FAQS’ section on it which I’ll continue to update as I get more questions.
I’m a newbie to all this, Can you point me in the right direction?
Here is a Beginners post I did that covers a lot of things beginners need to know!
At what point do you stop a campaign if it isn’t profitable? For example, if you have one sale and you’ve spent $30, do things pick up after you get your first sale? Or do you have a cutoff like if at $50 spent it isn’t profitable then cut it?
This is pretty much correct,
General rules are,
- $10/day budget
- Let it run for $30 spend, (3 days)
- 2 sales+ continue, maybe even increase budget If sales start to drop and frequency is approaching 1.8-2+ lower budget.
- 1 sale on third day, run for another $10-$20. No sales, drop. 3-4+ sales, continue
How do you go about scaling, as in what increments do you increase your budget?
Scaling’s a weird issue. I’m not exactly sure what FB does when you increase your budget. It would make sense that they advertise it more but since you usually get good post engagement on successful camps, increasing the budget doesn’t necessarily mean increased sales. If my camps are doing REALLY well, (20-40 sales a day+), then I might try $100/’day budgets but anything around 5-10 sales I’ll leave it at around $30-$50/day. Most of the time I keep it under $100 though as these are rare.
With the ‘cute enough to stop your heart’ hoodies campaign, were you able to direct link to Google adwords? (I read somewhere that you can but just checking)
Yes, teespring seems to be both Google AND FaceBook friendly when it comes to Direct Linking. QS will depend on how you word your Teespring Description, head line and keyword selection with Google though.
Did you just use Adwords or did you use Bing too? (if so what results could you get with Bing?)
Yes, I did use Bing as well which brought in some traffic. Could never track if it was converting though, just assumed it was. I would say it was about 20% of the traffic.
Hey man, I’ve been getting 8%+ CTR on designs, with likes and comments saying stuff like “I want it!” But no sales on the backend, where would you go from there?
Wow, that’s odd! Maybe the price is an issue? I would think the concept is good, but the design isn’t ‘buy worthy’. I would do a re-design for sure.
When you’ve got a selling design, do you run fb ads until the last day of shirt campaign? And do you always run the campaign to the maximum length of 21 days?
I run the teespring camp to 10 days as I find sales usually die down around that period.
I don’t run FB ads all the way till the end UNLESS I am profiting. Usually, sales die and I’ll start hitting neutral/negative days, that’s when I stop and let the teespring camp run out.
Give me 5 starting points
- Search ‘teespring case study’ in youtube/google and read/watch everything you can
- Set aside $2,000 you’re willing to use to test. (You need to be comfortable in losing this).
- Jump straight in and start testing ideas
- Test 3-5 designs a day, spend around $20 on each test and scrap it if you see no sales.
- Rinse and Repeat 10’s of times until you hit success.
This is what I did around 50 times till I broke through.
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Hey Mateen,
Thanks for all the valuable info on your blog. I was wondering if it would be possible for you to do a post on promoting teespring using google adwords? Thanks in advance. 🙂
Hey No problem!
I’ve done a case study here on that exact topic to show how I was doing it, have a read and test it out 🙂
Thanks a lot, Mateen, Your blog really provides so much value. I will test it out for sure. 😀
Mateen, you’ve got a really helpful blog! thank you!
In this post you have mentioned that you set your budget to $10 for a new campaign.. and let it run for 3 days.. So if you run it for 3 days and you have only like 1 sale a day, you are still at loss -ROI. how would you optimize this campaign to turn it into +ROI?
Thanks!
That’s usually a tough position to be in. There’s not even enough data to see where the conversions came in from. That’s usually the sign of a negative ROI or break even campaign and I usually just let it run for another $10 in case I get lucky and make a couple of sales in which case I’ll let it run. It’s rare you can turn that situation into a profitable campaign though, most of the times I just end them. The trick with teespring is to just churn out campaigns. You’ll have some negative ROI, some break even and some profiting. The ones that profit should be enough to cover your losses and get you an overall profit.
~ Mateen
Hey, Mateen. Few more questions 🙂 What would you do with campaign like this:
1 day: $10 ad spent and 2 sales,
2 day: $15 spent , 3 sale;
3rd day: $20 spent only 1 sale..
and 60-70% sales comes likes/shares, so there’s also no data on who’s bringing the sales. Will you leave the budget at $20 for this campaign or decrease it? any other thoughts on this?
Also , do you use newsfeed for mobile users?
Thank you! Your blog rocks!
I would leave the budget at $10-$20, especially with that kind of inconsistency. I only increase my budget to $20-$30+ if I’m getting consistent 5 sales a day, for at least 3 days.
I ALWAYS include mobile ads, I’ve read many case studies where many purchases come from mobile users so make sure you’re always including it! I think you can check how many purchases are coming from mobile users through FB reporting so it might also depend on the demographic.
~ Mateen
Hi Mateen,
When you say you run an ad for 3 days at $10, is that just 1 variation of an ad? Or do you have a couple variations of an ad to see which converts better.
Also, what bracket of audience size is ideal (assuming they are highly targeted).
Cheers,
Dane
Hey Dane,
Yeah, that’s just one variation. I don’t really split test ads.
I’ve had most of my success with audiences between 50-200k. Anything smaller and I risk not tipping before saturation, anything higher and it’s hard to target well.
Hey Mateen,
i really like your blog, great stuff here! i want to try out teespring and wonder if you don’t have a referal/affiliate link somewhere – so i could give back a little bit for the great information you share here!
cheers
Toby
Hey Toby,
Thanks for dropping by and showing your support 🙂 my teespring referral link is here.
Thanks again and best of luck!
~ Mateen
Hey there Mateen, in regards to point 4, could you clarify
“4. Test 3-5 designs a day, spend around $20 on each test and scrap it if you see no sales.”
Are you suggesting to spend around $20 on each of the 3-5 designs for that day which would cost $60-$100 of ad spend for 1 day? This threw me off a bit after reading the $10/day general guideline
Also what’s the best time to schedule campaigns from your experience?
Thanks for the great info btw!
These are all ‘general rules of thumb’ that work for me. Others seem to do things slightly different.
The fact is, the quicker you spend that $20, the quicker you’ll learn what works and what doesn’t and whether you should work on a new set of designs. $10/day refers to PER campaign.
There’s a direct correlation between spending money and learning, (as long as you’re smart with it of course), which is why I’m comfortable spending $xxx/day to test things.
It is a lot of money I guess but we’re trying to find a winner which will most likely bring in $500-$2k profit on average, (sometimes even $xx,xxx), which EASILY pays for all that testing.
You can always start a bit smaller if you’re comfortable but you definitely want to be spending at least $20 per campaign to test unless CTR is really bad and costs are real high. If you’re new I recommend just working on 1 design a day or every 2 days till you get the hang of things.
People mostly buy in the morning, middays and after work. So I’ll schedule my campaigns to start around 6am U.S time.