I’ve gone through Teespring and Layering countless times before. I still see many newbies not understanding this concept. Layering changed the way I thought about marketing in general and made me realize one of the core principals of selling something to someone and that is ‘appeal’.
Below is the Teespring Gem Video
One Of My Very Early Shirts
And Yes, this is the exact shirt that was picked up by the ‘broad targeting formula’ product tutorials!
Let’s take a look at the above shirt and try deconstruct why it worked. Do people like ninja turtles? Yes. Would all people that like ninja turtles buy a ninja turtle shirt? No. Of course there are millions of fans out there but that doesn’t mean they’ll all buy!
Imagine if I had just made this shirt without the ‘1991 kid’ text. It would be a pretty ordinary shirt right? I never tried selling it but I would say it would have almost definitely not been profitable. It’s too average and broad. There needs to be something that appeals to someone more than JUST the ninja turtles interest. That’s where the year comes in.
People born in 1991 and like Ninja Turtles would see this shirt and would immediately connect with it. How many shirts out there do you see with your interest on it AND your date of birth? Almost zero. It would be pretty unique right?
That’s why this shirt idea worked.
People buy things that are unique, especially things they’re going to wear and represent. They like to show off their individuality. The more of a unique appeal your shirt has, the more potential customers will be motivated to buy.
This is the power of layering and why it works so well. Don’t make shirts that are too general. Make shirts that are directed at a set demographic. Check out Teespring.com/discover at any given time and I can guarantee a big number of those designs have multiple layers.
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What matters the most. The design? Or the Text/quote that deliver message to our target? I believe plain tshirt with good quote/text that impress our target audience will sell more that a high graphic design .. what your experience?
Text is good because it can appeal to a more specific demographic. graphic focused images usually use up too many colors anyway so it’s not the best thing to focus on. A healthy balance between both is ideal.
A good text/quote shirt must also have nice clear, sometimes stylish text on it. You can’t just slap on some text and expect to sell. It still needs to be wearable.
Is this comply to FB ad? I used to do like a birthday shirt but AD has been rejected ,for example select people who upcoming birthday and age 29
Sometimes it works, sometimes it doesn’t. I haven’t done age shirts for at least 2-3 months and when I checked last time it worked fine. Maybe your text was too big? FB only allow 20% text in their ads.
I believe they using BOT for some approval,here is reference FB guideline.
B. Attribution
Ads may not assert or imply, directly or indirectly, within the ad content or by targeting, a user’s personal characteristics within the following categories:
i. race or ethnic origin;
ii. religion or philosophical belief;
iii. age;