Facebook Audience Insights is possibly the BEST Marketing tool out there for Facebook Marketers. Not many people know how to use it right though so I thought I’d make an article about it. Maybe even a video sometime later.
What is Facebook Audience Insights?
Audience Insights is a demographic research tool FaceBook Released last year. It can be accessed from the Ads Manager.
You can use this tool to break down the demographic of your choice revealing what pages these people are connected to, what their spending habits are, what age do the majority lie in, etc.
How Does Facebook Audience Insights Benefit My Business?
Depending on what your business is, Facebook Audience Insights can be used to find more information on your target demographic so you can target them better resulting in cheaper Cost per Clicks and much higher CTRs. This might not make sense for many of you so let me explain.
Basically, Affiliate Marketing, (Paid Advertising) is all about getting higher revenues than your costs. 98% – 100% of your cost are advertising costs – direct costs associated with you paying Facebook for their displaying of your ad to whoever you’ve selected.
Facebook charges you based on how well you can get people to engage with your ad. This is determined by a few factors, predominantly your CTR, (Click Through Rate). The higher this number, the better your ad is performing. The CTR however, is mostly dependent on how ‘fine-tuned’ your demographic is. This is where audience Insights come in. I’ve had Cost Per Clicks as low as 2 cents in the states and even 1 cent in International Countries. I know people that can get it even lower.
Basically, Facebook Audience Insights helps you find the demographic of people that are most likely going to engage with your ad.
It can make the difference between spending $50 and getting 100 people to your website or spending $50 and getting 1,000 people to your website!
Example
It’s best to demonstrate by an example.
Let’s say I’ve made a shirt for people with beards. See below,
Now I head over to audience Insights and type ‘beard’ into ‘interests’.
Once I click on the ‘Page Likes’ tab, I can see what these people are connected to. I type these one by one back into the interest tab to dig even deeper. If I type in ‘Incredibeard’, I get even more targeted results.
Now I get,
– Lucky Scruff
– Facial Hair League
– No Shave Life
– Beards Are Best
– etc
From Business to forums to beard forums to even sports leagues! All things related to people that really love their beards.
You can use these as PPV targets, Google Banner Ad targets, etc.
I use them as FaceBook targets as I know people connected to these groups/pages are VERY into the beard niche.
This gives me much better results than simply putting ‘beard’ in the interest which is much too broad and will be too expensive for you to profit from let alone get any proper engagement.
So There You Have It
I used to spend a lot of time googling all this. Now I can just spend a few minutes on Audience insights and get all the information I require.
I predominantly use it for my Teespring Business but it can be used for a variety of different affiliate activities.
~ Mateen
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Another gem!
This is becoming one of my fav blogs, keep it up!
Your Facebook Laser Targeting Tips is awesome.I wanna try it. Thanks
No worries!
Thanks Mateen!
Another thing I look at before choosing which level 2 interest I look at is the individual page engagement…just as a starting point…e.g. Lucky Scruff may have very few organic engagements in the last few months compared to No Shave Life which has tons of organic engagements the last hour with plenty of likes, comments and shares. Eventually you should test all the pages coz you can’t know which ones will convert better!
What is frustrating is that you cannot target all the pages on FB…for example if you try to input some level 2 page names in the audience tool or in the ad manager when creating an ad the page is not recognized by FB…like you are not supposed to target it. Is there a way around this?
Hey MAteen could you do a write up on how to effectively use Audience INTERSECT tool if you use it?
Thanks!
Nah there’s no way I know around this. Basically FaceBook groups some pages together so in effect you might be targeting these pages without knowing. That’s what I heard anyway.
I don’t use audience intersect although I know a friend who used it quite well for his campaign. I might explore a bit more on it.
Hey Mateen, How are you?
Well this comment is totally unrelated to this post. Just wanted to ask, did you start a Teespring Forum recently, coz I got an email regarding this. When i opened it, there was like a “phishing alert”.
So just wanted to know. Sorry to bother ya.
Thanks.
Yeh I did, weird there’s a phishing alert. Anyway, I saw you in the forum so I guess everything is ok.
Yeah everything’s fine. Thanks for the forum. This is gonna be a best gift to a loyal readers of your blog.